Meta ads, run for you
AI advertising agency for your Meta ads
We plan, write, test and run your Facebook and Instagram ads, then track every lead back to the ad that found it. You fund the spend and keep your own ad account. We do the work, and you see what each lead costs on one dashboard.
- $5,000
- A month, at step two
- Step 2
- Of 3. Everyone starts at step 1
- 300+
- AI systems built
- 2 weeks
- Between your AI consultation calls
What we do
What a Meta ads agency should actually do
A Meta advertising agency should do more than set up a campaign, send a report and wait. Most do exactly that: the ads run, the money goes out, and nobody can tell you which ad brought in the customer.
We run it the other way round. We start from who your best customer is and what they need to hear. We write several angles, test them against each other on Facebook and Instagram, and move the budget to the one that wins.
Every lead is tracked from the ad to the sale, so you know what each one cost and what it earned. When a lead comes in, your AI sales agent answers it straight away, day or night, so the money you spent is not lost to a slow reply.
That is what an AI advertising agency should mean. Not a tool that makes adverts, but a team that runs your ads and a system that makes every lead count.
The calculator
ROAS calculator for your Meta ads
Put last month's numbers into this ROAS calculator. It shows your cost per lead, your cost per sale, and how much came back for every dollar you spent.
Add your ad spend and your number of leads to work it out.
- Cost per lead
- Cost per sale
- Revenue from your ads
- Return on ad spend (ROAS)
If the return is below the point where you break even, the fix is rarely a bigger budget. It is usually the offer, the audience or the follow-up. Book a call and we will go through your numbers with you.
How it works
How we run your Facebook and Instagram ads
As a Facebook ads agency, we run the same four steps for every account, whether you sell to businesses or to the public.
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We learn your buyer
We start from your brain: who buys, what they pay, what worries them and why they choose you. Every ad is written from that, in your words.
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We write the angles
Several angles, each built on a different reason to buy. A person checks every ad before it runs on Facebook or Instagram.
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We test and move the budget
The angles run against each other. The winner gets the budget, the rest stop, and new angles go in to try to beat the winner.
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We track every lead to the sale
Your pixel and your lead forms are set up properly, so spend, leads and cost per lead sit on one dashboard. Retargeting comes in month two, once tracking has data to work with.
Month one is the build and the training, then you go live. From then on, every change we make is one you can see.
The handover
The Meta ads work we take off your desk
Most Meta ads management services, like most social media ads services, mean someone pressing buttons in Ads Manager. Ours cover the whole job, from the first idea to the lead in your calendar.
The ads
- Your ad strategy, agreed with you and written into your brain
- Ad copy and angles, written in your words and checked by a person
- Audiences built on Facebook and Instagram
- Testing, with the budget moved to what wins
Everything after the click
- Your pixel and lead tracking, set up and checked
- Retargeting from month two, once there is data
- Every lead answered by your AI sales agent
- Spend, leads and cost per lead on one dashboard
You fund the ad spend and keep your own ad account. The account, the audiences and the history are yours, whatever happens.
Paid social
Paid social that feeds your sales
What is paid social? It is any advert you pay to show on a social platform, and a paid social agency runs those ads for you. For most businesses that means Facebook and Instagram, because that is where their buyers spend their time.
Most paid social agencies stop at the click. They send a report full of reach and likes, and the leads land in an inbox nobody checks until Monday.
We treat the ad and the reply as one job. The ad finds the buyer. Your AI sales agent answers them, asks the questions you would ask, and books the good ones into your calendar. The ones who go quiet keep hearing from you until they are ready, or until they say no.
That is why our paid social media services sit inside step two, Ecosystem. Ads only pay when everything after the click works, and step one is where that gets built.
What goes wrong
Why Facebook ads stop working
When Facebook ads are not working, the platform is rarely to blame. It is usually one of these five, and most accounts have more than one.
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No tracking
Meta cannot learn who buys if it never hears about a sale. So the ads keep finding people who click, not people who pay.
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One tired advert
The same picture for months. People stop seeing it, and costs creep up while nobody notices.
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The wrong goal
A campaign set to chase clicks or views gets clicks and views. It does not get you buyers.
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A slow reply
A lead who waits hours for an answer has often gone to someone else by the time you call.
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A page that leaks
The ad does its job, then the page it sends people to is slow or asks for too much.
We check all five before we spend a dollar of your budget.
Your options
Agency, freelancer, media buyer or AI tool
A Facebook ads agency is one of four ways to get your Meta ads run. Here is what each one leaves with you.
A media buyer is a person who plans and buys ad space. Hiring one gets you a pair of hands. It does not get you the writing, the tracking or the reply.
The price
What Meta ads cost you
Facebook ads cost you two things: the ad spend and the people who run it.
The ad spend is yours. You set the budget and pay Meta directly, so it never passes through us.
What each lead costs depends on your audience, your offer and how well the ads are built. That is why we test before the budget grows, and why the calculator above is worth two minutes.
Running the ads is part of step two, Ecosystem. That step also covers your content, outreach to new buyers and AI in your departments, not ads alone.
Everyone starts at Foundation, because that is where your brain, your site and your tracking get built. Ads sent to a business with none of that are money spent on hope.
$5,000
a month, paid upfront
Ten seats. Unlocked after your foundation month.
Before you buy
Use it and see it before you buy
Start with the free AI audit of your business, then join us on a live call. We pull up Meta Ads Manager, walk through who we would target and why, and show you the dashboard you would use every day.
Your audit also shows how your site looks to a buyer, so you can see where the ads would be sending people before you spend anything on them.
You ask questions. You decide with the whole picture in front of you.
The fit
Who our Meta ads work for
As an Instagram advertising agency as well as a Facebook ads agency, we run both from the same account and the same numbers. B2B Facebook ads work better than most people expect: decision makers scroll too, and a well aimed advert reaches them away from their inbox.
This is for you if
- You sell to businesses, or you sell something worth a proper conversation
- You have an offer that already sells when people hear it
- You want more buyers without hiring a marketing team
- Your buyers use Facebook or Instagram, even if they would never admit it
It is not for you yet if
- Your offer has not sold to anyone yet
- Nobody can follow up the leads you already get
- You want ads without tracking, which means paying to guess
- Your buyers are not on Facebook or Instagram at all
Before we start
What you need before we start
Four things, and we set up any you are missing.
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A Meta business account
Your own account, with us added as a partner. You stay the owner of everything in it.
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The Meta pixel
A small piece of code on your site that tells Meta when someone becomes a lead. If you do not have it, we add it.
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A place for leads to land
A form, a booking page or a chat that sends every lead to one place. Step one builds this for you.
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Your numbers
Roughly what a customer is worth and how many of your leads you close. That is how we know what a lead can cost.
Meta ads questions, answered
What is ROAS?
ROAS means return on ad spend: the money your ads bring in, divided by what you spent on them. Spend $1,000, earn $4,000 back, and your ROAS is 4:1. The calculator above works yours out from your numbers.
What is paid social?
Paid social is advertising you pay for on social platforms, such as Facebook and Instagram ads, rather than posts that reach people for free. You choose who sees it and what you want: clicks, leads or sales.
What are Meta ads?
Meta ads are the paid adverts you run on Facebook, Instagram, Messenger and Meta's partner apps, all from one Meta ads account. You pick the audience, the budget and the goal, and Meta finds the people likely to act.
Is it worth paying for leads?
Yes, when a lead costs less than it earns you. Multiply your average sale by the share of leads you close, and that is what a lead is worth. Pay less than that, answer fast, and paid leads make money.
How much do Facebook ads cost?
Facebook ads cost whatever budget you set, paid straight to Meta. What each lead costs depends on your audience, your offer and your adverts, so the same budget can bring very different results. Test first, then spend more.
What is a good ROAS?
A good ROAS is any figure above your break-even point, which depends on your margin. If you keep half of every sale as profit, you need 2:1 just to break even. Work out yours before judging a campaign.
Is $500 enough for Facebook ads?
It can be enough to learn something, but rarely enough to learn much. What matters is how many leads it buys at your cost per lead. If that is only a handful, you are testing on luck.
Are Facebook ads worth it?
Facebook ads are worth it when each lead costs less than it earns you and someone answers it fast. Most ads that fail were never tracked or never followed up. Book a call and we will check yours.
Before you spend more
See where your ad clicks land
We write, test and run your Facebook and Instagram ads, and your AI sales agent answers every lead. Part of step two, Ecosystem, at $5,000 a month, after your foundation month.
Book a call See what each step includes