Last updated: August 2026
The Agency ("we", "our", "us") is an AI marketing and business systems company operating at theagency.io. We are the data controller for the personal data described in this notice. We are established outside the United Kingdom. Because we offer our services to people in the UK and measure how visitors use this site, UK data protection law applies to this processing, and the rights set out below are available to you in full. For any privacy-related enquiries, contact us at hello@theagency.io.
We collect the following categories of personal data:
We use your personal data for the following purposes:
We process your data under the following legal bases:
We use the following third-party services that may process your data:
We use essential cookies to make the website work. Everything else waits for your permission.
When you first visit, the banner offers two choices. Accept cookies allows both of the tools below. Accept essential allows neither:
Analytics (Google Analytics). Tells us which pages are useful. Sets a persistent identifier for your browser, so it is not anonymous.
Session recording (Microsoft Clarity). Records clicks, scrolling and mouse movement on the page so we can see where people get stuck. Text you type is masked.
Chat (LeadConnector) is separate from both choices: nothing from the chat is set until you choose to open it by tapping the chat button.
Neither analytics nor session recording loads until you choose Accept cookies. The full list of cookies, lifetimes and how to undo a choice is on our cookies page. You can change your mind at any time using the Cookie settings button at the bottom of any page, which clears your choices, expires the cookies those tools have set, and asks you again. We do not show you adverts and we do not sell your data; one identifier Microsoft sets when Clarity runs (MUID) belongs to Microsoft's advertising platform, which is why we name it plainly on the cookies page.
Where this data goes. If you accept cookies, Google and Microsoft process the analytics and session recording data on their own servers, which can be outside the UK, including in the United States. The safeguards each relies on for those transfers are set out in their own data protection terms, linked from the cookies page. If you choose Accept essential, none of that data is created in the first place.
Record of your choice. When you make a choice we send a diagnostic note to our own server recording what was chosen, when, the page you were on, your country, and a shortened version of your browser identifier. We do not record your name, your email or your full IP address, and we cannot link it back to you. It is kept only as long as our hosting provider retains server logs, which is a short period, and it exists so we can check the banner is working and that a refusal was acted on.
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected. Contact form submissions are retained for 2 years. Client data is retained for the duration of your subscription plus 1 year. Analytics and session recording data is retained by Google Analytics and Microsoft Clarity under their own retention settings, and is deleted when that period expires. It is not anonymous. The diagnostic record of your cookie choice is kept only as long as our hosting provider retains server logs, which is a short period. You can request deletion at any time.
Under the UK GDPR and Data Protection Act 2018, you have the right to:
To exercise any of these rights, email us at hello@theagency.io. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
We implement appropriate technical and organisational measures to protect your personal data. All data is transmitted over HTTPS with TLS encryption. Access to client data is restricted to authorised team members and AI systems that require it for service delivery. We regularly review and update our security practices.
We build and operate AI systems, and we use them in our own business. This section explains where you are interacting with one.
We may update this privacy policy from time to time. Material changes will be communicated via email to active subscribers. The "last updated" date at the top of this page reflects the most recent revision. We encourage you to review this policy periodically.
For any questions about this privacy policy or how we handle your data, contact us at:
Email: hello@theagency.io
Website: theagency.io