300-500 qualified leads per month, found and qualified automatically. Meta campaigns, Instagram outreach, and Abby AI follow-up. Built and trained in month one. See your leads before you pay.
Finding and qualifying ideal customers on autopilot, 24/7.
AI lead generation is a complete system that finds ideal customers on Instagram and through Meta campaigns, verifies every lead's contact details, and then qualifies them automatically using Abby, your 24/7 AI sales agent. You get 300-500 qualified leads per month without hiring a team or running ads yourself. Every lead is researched, verified, and pre-qualified before they land in your pipeline. You only take calls with prospects who are ready and fit your offer.
The system combines three things: discovery (finding people who match your ideal customer profile across social and paid channels), verification (confirming their email works, phone is real, and their role makes them a buyer), and qualification (Abby asking discovery questions on WhatsApp or email to understand their budget, timeline, and fit before the call). Traditional lead generation gives you lists. AI lead generation gives you conversations.
According to Chris Rowan, founder of The Agency, who has built 300+ AI systems since 2018: "Traditional lead generation costs $40-100 per lead and gives you unverified cold names. AI lead generation finds real people on the channels they already use, verifies their emails and phone numbers work, and qualifies them in a single conversation. Your cost per lead drops to $17-25, and your close rate doubles because every lead is already interested."
Most businesses wait for customers to find them. That means you are competing on price, not value.
Without active lead generation, you rely on customers finding you online. In your niche, customers are searching right now. Without AI lead generation, your competitors are finding them first.
A lead comes in and waits 4-6 hours for a reply. They lose interest. They talk to a competitor instead. Abby responds in 5 seconds, 24 hours a day. Every lead gets qualified whilst still interested.
To find 500 leads manually, you need to hire. Hiring a lead gen specialist costs $25-40k per year. AI costs $5,000 per month all-in, including Abby, the campaigns, and the research.
This tier works best for established businesses that have a clear offer and want to grow on their own terms.
AI lead generation is not for startups testing their idea or businesses with unclear positioning. It works best for companies that have already proven their offer sells, know who their ideal customer is, and want to fill their pipeline without hiring a team.
Most lead generation is slow, unverified, and hands-off. We do the opposite.
Traditional lead generation agencies hire researchers to scrape LinkedIn and pull bulk email lists, then push those unverified names into your inbox. You waste time chasing people who changed jobs, fake emails that bounce, or buyers with no authority. AI lead generation uses research, verification, and qualification to deliver only people worth your time.
You see leads coming in and get trained on using the system before committing to the full investment.
We do not ask for payment upfront whilst you are uncertain. Month one is dedicated to building, training, and testing. You see the system working with real leads before going live. Once you see results and feel confident, you go live and scale.
We run the first 50-100 qualified leads through the system as a trial. You see who we are finding, how we verify them, what Abby says to them, and how many book calls. If you like the quality, you go live. If not, you keep Abby and your website.
Cancel anytime. We do not ask for long-term commitments. If a month you get 50 leads when you expected 300, or if you want to pause, you can. Your system stays live, you just stop paying for new leads and campaigns.
You know exactly where every lead comes from (Instagram, Meta campaigns, industry directories), how we verified them, what Abby asked them, and what they said. Not a black box. Full clarity on lead quality before you commit.
Every industry has different customer research needs and qualification questions. We specialise in B2B, high-ticket sales, and niche services.
The qualification questions Abby asks change per industry. For SaaS, we ask about tech stack and integration needs. For professional services, we ask about project scope and budget authority. For e-commerce, we ask about order volume and margins. The same AI lead generation system powers all of them, but the research and qualification are completely customised to your market.
Finding founders and tech leads who are actively looking for solutions. Research focuses on company size, funding status, and current tool stack.
Law firms, accounting, consulting. Finding decision-makers with real buying power. Research verifies actual job titles and decision authority.
Scaling from $100k to $1M+ with qualified students who know they need help. Focus on identifying people actively seeking help in your niche.
$10k+ offers. Every lead must be pre-qualified to waste no time on poor fits. Extended qualification process to confirm real budget.
Wholesale, B2B, and DTC brands looking for high-value repeat customers. Research includes order history and lifetime value patterns.
Finding clients who have budget, authority, and are ready to start now. Focus on agencies currently hiring or planning projects.
Deep dive into AI lead generation for B2B SaaS or explore the full Outbound tier.
From discovery call to going live with your first leads.
See your current cost per lead and what you will pay with managed AI lead generation.
Cost per lead
Cost per new client
Annual spend
Managed AI lead generation starts at $5,000/month (Outbound). At that price, you get 300-500 qualified leads per month, fully qualified by Abby.
Get Your Custom StrategyFour steps from campaign launch to qualified lead.
3 Meta campaigns targeting your ideal customer profile. Instagram outreach and AI scraping find businesses that match your ICP.
Every lead is researched and verified before delivery. Email, phone, and role confirmed. No cold, untargeted lists.
Abby reaches out 24/7. She qualifies every lead, handles objections, and asks discovery questions. Filters out bad fits automatically.
Abby books qualified leads into your calendar. You only take calls with prospects who are ready and fit your offer.
Unqualified leads waste your time. Every prospect goes through a three-step verification process before reaching your pipeline.
Most lead generation provides bulk lists. You get 500 names and 450 are either the wrong person, work at the wrong company, or use a fake email. Our approach is different. Every prospect is hand-researched, verified with three data points, and pre-qualified before they land in your inbox.
We source prospects from Instagram, Meta campaigns, industry directories, and company databases. Target only people who match your ideal customer profile exactly.
Every email, phone number, and job title is verified with third-party data sources. Only confirmed, working contact information is passed to Abby.
Abby asks real discovery questions on their first touchpoint. Budget, timeline, and buying authority are confirmed before booking a call.
This three-step process explains why our cost per lead is 60 to 75 percent lower than traditional agencies. Traditional agencies buy bulk lists and hope. We filter every prospect. By the time Abby reaches out, the lead is already pre-qualified and three times more likely to book a call.
Bulk lists, no qualification, and no follow-up are the reason most lead gen never converts.
Traditional lead generation agencies operate on a volume model. Hire researchers to scrape LinkedIn, pull bulk email lists, and blast your database with cold email. The economics work for them (their cost is fixed, whether leads convert or not). The economics do not work for you.
Three core problems kill traditional lead gen: First, the leads are unqualified. You get lists of people who match the job title but have no authority to buy, no budget, or work at companies that will never need your service. You waste 4 to 6 hours chasing dead ends before realising they were never buyers. Second, there is no follow-up. An email lands in their spam folder and you never know. With 30 to 50 cold emails per person per day, your message drowns in noise. Your outreach team gets burned out chasing unresponsive leads. Third, there is no measurement. You pay per lead but never know if those leads were actually qualified or if the agency inflated numbers by including lookalike profiles and duplicates.
AI lead generation flips this model. Instead of volume, focus on quality. Instead of hoping for a response, automate the follow-up. Instead of trusting an agency's word, see the leads yourself and how Abby qualifies them before you pay. This is why businesses switching from traditional lead gen to AI see a 3 to 5 times drop in cost per qualified lead and a 2 to 3 times increase in conversion rate.
Yes, if your offer is clear, your pricing is proven, and you have a real problem AI can solve.
Every business we work with has never tried AI lead generation before. That is the whole point. You are not competing on how many emails you send. You are competing on the fact that Abby is sending personalised follow-ups 24/7, qualified, and in the buyer's preferred channel (WhatsApp, email, or SMS). Your competitors are still hiring teams. You are automating.
You see them. In month one, we run 50 to 100 test leads through the system and show you who we found, what we verified, what Abby said to them, and how many booked calls. If the quality is there, you go live. If not, you keep your investment and walk. No risk. You are not betting on a promise. You are betting on what you see working in real time.
Abby is trained entirely on your products, pricing, and voice. She has your company brain (12 docs about how you operate), your sales framework, and examples of how you close. She does not freelance. She asks the questions you would ask. If something goes wrong, you see the conversation in real time, and we adjust within hours.
Compare it to what you would pay otherwise. A single lead gen specialist costs 30 to 40 thousand per year to hire. That is 2,500 to 3,300 per month just in salary, before tools. Abby plus Meta campaigns plus the intelligence system plus 300 to 500 qualified leads costs 5,000. You save money compared to hiring, and you get 10 times the lead volume and 24/7 operation.
AI lead generation works anywhere you need consistent, qualified lead flow. Some industries see faster returns than others.
AI lead generation is not for every niche, and that is okay. It works best when your ideal customer profile is clear, your pricing is proven, and you have already sold successfully to at least 3 to 5 clients. Industries with the highest conversion rates: B2B software (SaaS founders looking for solutions), professional services (law, accounting, financial advisory targeting specific client types), agencies and consulting (other agencies buying from you), and high-ticket coaching (proven programs with 5 to 20k price points). Industries where AI lead gen is slower to mature: startups still testing their offer, consumer-facing local services (plumbers, cleaners, one-off services with under 500 price points), and anything where your ideal customer is "everybody".
The unifying principle: AI lead generation shines when you can describe your ideal customer in detail (industry, company size, job title, revenue range, problem they are trying to solve). If you can say "I want to talk to marketing directors at tech companies with 50 to 500 employees who are currently using Mailchimp and spending under 50k per year on email", AI lead gen is perfect. If you say "I want to talk to anyone with a problem that looks like mine", you are not ready yet.
Minimum viability: 400k in annual revenue (so the math works when we charge 5,000/month), a proven offer that converts, and the ability to take 3 to 5 calls per week. If you are working from zero and building the offer as you go, start with Inbound tier first (website plus Abby). Once your offer is proven, move to Outbound and let us find the next 500 leads.
How fast does the investment pay back, and what should you expect?
The payback window for AI lead generation is 30 to 60 days. Here is the math. Assume you close 1 out of every 5 qualified leads (a standard B2B close rate after Abby pre-qualifies). At 400 leads per month, that is 80 new clients. If your average deal value is 2,500 or higher, your new revenue is 200k or more. Your cost is 5,000 per month. Payback happens before the second invoice.
If your deal size is smaller (under 2,500), the payback is longer but still reasonable. At 1,000 average deal value with a 20 percent close rate (100 new clients per month), you generate 100k in new revenue against 5,000 spend. That is a 20 to 1 return on investment, with payback in about 15 days of the month.
The risk is simple: if you do not close any leads, you pay 5,000 for nothing. That is why we show you results before you commit. See 50 to 100 leads, see Abby qualify them, count how many book calls, and decide. If the quality is there, you scale. If it is not, you walk away and nothing has been risked except our time. This is the "see before you pay" model that removes all downside.
A team member gets tired, takes vacation, and moves to a new job. Abby never stops working.
Hiring a lead gen specialist seems like the obvious choice. You get a real person who understands your business, asks good questions, and grows with your company. The reality is different. A good lead gen person costs 30 to 40 thousand per year. You lose them after 18 months (they get burned out or recruited away). You spend 3 to 4 months training the replacement. Meanwhile, your lead generation stops. You have to hire again. The real cost over three years is not 90 to 120 thousand. It is 150 to 200 thousand when you add recruitment, training, turnover, and the months where you are understaffed.
Abby has no off days. She qualifies 300 to 500 leads every month, asks the same questions to every prospect, and never gets frustrated with a difficult objection. She learns your business once during month one and applies that learning to every lead for the life of the contract. She costs 5,000 per month. Over three years, that is 180,000. But you get consistency. You get 24/7 coverage. You get zero training overhead. And if you want to pause, you pause. No severance. No months of recruitment.
The second advantage: Abby never sells like a human. A human qualification call lasts 15 to 45 minutes and feels like a sales call. Abby qualifies in 2 to 3 short messages, feels like a real conversation, and moves the prospect to booking a call naturally. Prospects are 3 times more likely to book when the qualification feels conversational instead of like a sales interview.
Month one proves the concept. Months two through twelve scale the volume.
Your first month is validation. Abby qualifies 300 to 500 leads. Your team takes calls, closes some, and learns what works. By month two, you have real data. You know which lead sources convert best (which Meta campaign, which Instagram strategies, which industry channels). You know which leads close fastest (which job titles, company sizes, or industries say yes immediately). This intelligence feeds back into month two and beyond.
Month two and three are optimisation. We turn off the sources that are not converting and double down on the ones that work. A campaign that delivers 80 leads at a 15 percent close rate gets scaled. A campaign that delivers 120 leads at a 5 percent close rate gets paused. We add new channels (LinkedIn outreach, industry directories, email lists, SMS campaigns) that match your winning profile. By month four, you are hitting 500 to 800 leads per month. By month six, if you push hard, 1,200 to 1,500.
Scaling works because Abby's cost is fixed. She handles 300 leads or 1,500 leads for the same 5,000 per month. Your acquisition cost stays the same or drops as volume increases. A business that closes 1 client from 500 leads (200 dollar cost per deal) after month one is closing 3 to 5 clients from 500 leads (40 to 66 dollar cost per deal) by month three. The system improves with data and experience. You do not need to hire more staff. You just need to let the system learn.
Complete lead generation system, fully done for you.
Explore related services
→ Outbound Tier DetailsLearn about AI sales
AI COO for Operations →Yes. AI finds and qualifies leads 24/7 across multiple channels. Abby follows up automatically, handles objections, and books calls while you sleep. 300-500 verified leads per month is standard for Outbound tier.
Outbound tier is $5,000 per month, full payment upfront. Includes 3 Meta campaigns, 15-platform content, lead generation, and Abby AI. Built and trained in month one, then you go live.
Traditional agencies charge per lead or per campaign and often deliver poor-quality prospects. AI lead generation combines Meta campaigns, Instagram outreach, and AI scraping to find ideal customers, then Abby qualifies them automatically.
Abby, our AI sales agent, qualifies every lead 24/7. She responds in 5 seconds, handles objections, and books calls into your calendar. Built and trained on your products, pricing, and voice. Never hands off until the call is booked.
B2B services, agencies, consulting, SaaS, professional services, e-commerce, and high-ticket sales. Works best for businesses with $400k+ revenue and clear ideal customer profiles. We'll confirm fit on your discovery call.
Month one is build and training. Live in month one. First leads arrive within days of going live. 300-500 qualified leads per month after campaigns optimise. See leads before you pay.
Outbound tier: $5,000/month, full payment upfront. Built and trained in month one. 300-500 qualified leads per month, managed by AI.