Website content writing services, starting with one free page

1. The free tool writes the article

   It reads your site and writes one search article, which is how you judge us before you pay anything.

2. Written to a real search

   Every page we write starts from a term we know has buyers behind it.

3. Sized for a small business

   You do not need a content department. You need the pages a buyer reads before they call, done properly.

What we write for a small business

Not a blog nobody reads. The pages that answer the questions that come before a purchase.

But you know your business better than any tool

You do. That is not the problem. The problem is that the words in your head are not the words your buyers type.

1. You write what you call it

   Every trade has its own language, and buyers almost never use it. They search for the problem, not the product.

2. We write what they search

   Same expertise, same claims, different opening words, and that gap is the enquiry you never knew you missed.

3. You still get the last word

   It arrives as plain text. Change anything you like before it goes anywhere near your website.

The pages that actually earn

Most sites put the effort in the wrong place. These are the ones buyers open before they call.

What is wrong with most small business websites

None of this is about design. It is about words, and the same faults turn up nearly every time.

1. Written in your language, not theirs

   Every trade has its own words. Buyers use the words for the problem, not the words for the product.

2. One page trying to do six jobs

   A services page listing everything ranks for nothing, because it is not really about any of it.

3. No answer to the obvious question

   What does it cost, how long does it take, what happens if it goes wrong. Missing on most sites.

4. Written once in 2019

   Still true, still fine, and quietly telling everyone the lights went out.

5. Nothing to search for

   Nobody types your slogan. Pages built around slogans have nothing to be found by.

How we work on website content

Small enough to start this month, structured enough to be worth doing.

What a good service page contains

If you write your own, this is the checklist. If we write them, this is what arrives.

1. The search in the first line

   Whatever they typed, answered in the opening sentence, before any of your history.

2. What it costs, or what it depends on

   The single most common reason a visitor leaves a service page is a missing number.

3. What actually happens

   Step by step, from enquiry to finished, so nobody has to imagine the middle.

4. The proof

   Who you did it for, when, and what changed. Two real examples beat ten adjectives.

5. The objections, answered on the page

   Every reason somebody hesitates, said out loud and dealt with, rather than left to fester.

6. One clear next step

   Not four. One, repeated, so nobody has to decide how to get in touch.

Where the free tool fits

Worth being clear, because the tool and the paid work are not the same thing.

What it costs and what it depends on

We would rather say this here than make you ask, because a page with no numbers is a page that loses people.

1. Foundation is $2,000 a month

   The whole system, never a charge per page, and the research counts as much as the writing.

2. The step up is how much we do

   Ecosystem at $5,000 takes the campaigns off your team. Workforce at $10,000 is us running all of it.

3. Everyone starts at Foundation

   That is where your brain gets built, and nobody buys step two before step one exists.

4. We will not sell you a rush

   Search does not reward speed, so paying more will not make it land sooner.

What we check on your website first

Before any writing. This is where most of the wins turn up.

Who we do this for

Small and mid-sized businesses that sell something specific. A few examples of the shape.

1. Trades and services

   One page per service, written to what people search, not to what the trade calls it.

2. Professional firms

   Where the buyer researches for weeks before calling. Those weeks are the whole opportunity.

3. Product businesses

   Product descriptions written from what the thing does, and category pages that actually rank.

4. Coaches and practitioners

   Where trust does the selling. The about page matters more than any advert you could run.

5. Anyone whose site is five years old

   Still true, still fine, and quietly telling everyone the lights went out.

What changes after we rewrite a site

Rough shape of it, from the ones we have done. No promises, just the usual pattern.

What we do not touch

Worth saying, so you know where the edges are before we start.

1. Your brand voice

   We match what you already sound like. We do not arrive with a new personality for your business.

2. Your prices

   How you price is your call. We write the page so the number lands well, whatever it is.

3. Your design

   Words only, unless you ask. A rewrite that also changes the look is two jobs pretending to be one.

4. Your claims

   If you say you are the biggest in the county, we need to know it is true. We will not invent proof.

5. Your site without asking

   Nothing goes live until you have read it. Every page comes to you first.

The cheapest fix on most sites

Before any rewrite, before any blog. This one takes an afternoon.

The other three free tools

Same tool, pointed at a different job. Every one of them writes you something free.

• Free AI writing tools
• SEO content writing services
• Blog writing services