Blog writing services for the fortieth post, not the first

1. The first one is easy

   You have the ideas, the energy and the afternoon. Nobody ever failed at post number one.

2. The fortieth is a job

   By then the obvious subjects are gone, the results are thin, and it is always the thing that gets dropped.

3. Stopping costs more than never starting

   A blog that stalls tells a buyer, and a search engine, that the lights went out. Half a blog is worse than none.

Why one good post rarely does anything

This is the part nobody tells you before you start. A single article almost never ranks on its own.

What we do that you cannot do at 11pm on a Sunday

You are not short of ideas. You are short of the hours, and of somebody who checks whether it worked.

1. We map the whole subject first

   Thirty searches your buyers make, ordered by what you can win, so nothing is written on a hunch.

2. We write them on a schedule

   Same standard every week, whether or not anyone here felt like it, which is the only bit that compounds.

3. We watch what moved

   Rankings checked monthly, and the plan changes when the numbers do, not when somebody has a feeling.

What killed your last blog

We have watched this happen enough times to know it is nearly always one of five things.

What a run of articles actually does

This is the part that makes the difference, and it is invisible in the first month.

1. One page is an accident

   A single article on a subject tells a search engine nothing about whether you know it.

2. Eight pages is a claim

   Cover the same subject from eight angles and you start being treated as somebody who knows it.

3. They lift each other

   Each article links to the others, and the ones already ranking pass some of that on to the newest.

4. The newest ones land faster

   By article fifteen a new page can find its position in weeks rather than months.

5. Then it stops feeling like effort

   Because the results arrive before the next one is due, which is the only thing that ever sustains it.

Doing it yourself, honestly

Plenty of businesses run their own blog well. Here is what it takes, so you can decide before you commit.

What one article can and cannot do

We give one away, so we should be straight about what turning up with a single post achieves.

1. It can rank on a quiet term

   A search with few sites chasing it and nobody strong in the top ten is winnable with one good page.

2. It cannot beat an established subject

   Where the results are held by sites with thousands of links, one article changes nothing, however good.

3. It shows you your ceiling

   Where it lands tells you what your site can take today, which is the useful part.

4. It gives you the shape

   Structure, length, how the search is answered in the opening. Copy that yourself for the next nine.

How we pick what you write about

Ideas are the bit everybody runs out of, so this is the bit worth handing over.

What it looks like when it works

Not a promise, a description, so you know what you are aiming at.

1. Month one feels like nothing

   Two or three articles published, no visible movement, which is normal and is where most people quit.

2. Month three the first one moves

   Usually the easiest term, usually not the one you were most excited about.

3. Month six the pattern shows

   Several ranking, the newest landing faster than the first did, and a subject starting to look like yours.

4. Month twelve it pays for itself

   Not because one article went big. Because twenty are each bringing a few people who were already looking.

What a year of blog writing looks like

Fifty-two weeks, written down, so you know what you are agreeing to.

Mistakes we see in business blogs

Every one of these is common. Every one is fixable before you write.

1. Writing about your company

   Nobody searches for your news. They search for their problem. Write about that.

2. One post per subject

   Search engines want to see you cover a subject properly. One page is not cover.

3. No question in the title

   People type questions. A title that is a statement matches fewer of them.

4. Publishing and moving on

   A post that nearly ranks is worth more rewritten than a new one is worth written.

5. Stopping

   The single biggest one. Half a blog reads worse than no blog at all.

What you get each month

Plain list. No jargon. This is the whole thing.

Why we write about one subject at a time

This is the part that turns a pile of posts into something that ranks.

1. Search engines look for cover

   One page on a subject proves nothing. Eight pages on it starts to look like you know the thing.

2. The pages hold each other up

   Each one points at the others. The ones already ranking pass some of that on to the newest.

3. You run out of easy wins slower

   A subject has thirty angles in it. Jumping between subjects burns the easy ones and leaves the hard ones.

4. The reader gets a reason to stay

   Somebody who liked one article will read the next. That only works if the next one is related.

5. Then you move to the next subject

   Once the first one is yours. Not before, and not halfway through.

If you only do one thing

Pick the question your buyers ask you most often. Then answer it properly, once.

The other three free tools

Same tool, pointed at a different job. Every one of them writes you something free.

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