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By Chris Rowan, founder. Updated 29 September 2026.

ManyChat alternative

The ManyChat alternative we run for you

ManyChat gives you a tool, and you build the flows. We build an AI agent on your business, train it in month one and run it for you. Here is how the two compare, and when ManyChat is the better buy.

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The short answer

ManyChat or The Agency, in one minute

The best ManyChat alternative depends on who you want doing the work.

ManyChat is a chat automation tool: you build the flows, write the replies and keep them current. We build an AI agent on your business and run it for you. You can also keep ManyChat and add our agent behind it.

  1. Build it yourself with ManyChat

    From free to $199 a month. Best if you enjoy building flows and your questions are simple and repeat often.

  2. Have it built and run for you

    Our Foundation step is $2,000 a month. We build the agent, train it on your business and keep it current.

  3. Use both together

    ManyChat opens the conversation on Instagram. Our agent picks it up, qualifies the buyer and books the call.

The rest of this page shows each route in detail, with ManyChat's own prices and what its reviewers say.

ManyChat explained

What ManyChat is, and what it does well

ManyChat is a chat automation tool. It replies to comments and messages for you, using flows you set up.

It works on Instagram, WhatsApp, Facebook Messenger, TikTok, Telegram, SMS and email. Its best-known job is simple: someone comments a word on a post, and ManyChat sends them a link in their messages. It is quick to start, it has a free plan, and it says it is an official Meta-approved partner.

  • Comment to DM

    Someone comments a keyword on your post and gets your link or free guide in their messages straight away.

  • Growing your list

    It collects emails and phone numbers inside the chat, and tags people by what they asked for.

  • Broadcasts

    On the paid plans from Pro up, you can message your contacts on WhatsApp, Telegram and Messenger.

  • One inbox

    Messages from every channel you connect land in one inbox, on your phone or your desktop.

Where it stops is the part after the first message. The flows are yours to build, and yours to keep current when your prices, offers or questions change.

ManyChat prices

How much ManyChat costs, from free to $199 a month

ManyChat is free for up to 25 active contacts a month. Paid plans run from $17 to $199 a month.

ManyChat charges by active contacts. Each person you message in a month counts once, however many messages you swap. Every plan includes a set number, and you pay for each person over it. Pay for a year up front and the monthly price drops.

Plan Paid monthly Paid yearly, per month Active contacts included ManyChat AI
Free $0 $0 25 No
Essential $17 $14 250 No
Pro $39 $29 2,500 Yes
Business $99 $69 7,500 Yes
Advanced $199 $139 25,000 Yes

Go over your contacts and each extra person costs from $0.10 on Essential down to less on the bigger plans, so a busy month on social raises the bill. The price is the software. The hours you spend building and fixing flows come on top.

Source: ManyChat's pricing page as saved on 14 September 2026. Tax is extra, and ManyChat sets the price by your billing country.

ManyChat AI

ManyChat AI: what it does now

ManyChat AI replies to DMs and answers FAQs from what you teach it, on the Pro plan and above.

ManyChat's pricing page says its AI will "respond to your DMs, answer FAQs, reply to positive comments, and guide conversations towards your goals". That is a real step on from button flows, and it is fair to say so. The difference is who does the teaching, and who keeps watching.

  • Who teaches it

    With ManyChat, you write what the AI knows and keep it up to date. With us, we build your company brain first, and the agent answers from your prices, services and rules.

  • Where it answers

    ManyChat AI works inside ManyChat's channels. Our agent answers every enquiry on your site, your socials and your messaging.

  • Who watches it

    ManyChat gives you the controls. We read the conversations, fix what goes wrong and make it better every week.

  • What happens next

    When a buyer is ready, our agent books them straight into your calendar and hands over everything it has gathered.

Quote from ManyChat's pricing page as saved on 14 September 2026.

Flow or agent

AI agent vs chatbot: the 30-second test

A chatbot flow follows the path you drew. An AI agent works out what someone means and picks its next step.

That is the whole difference, and you can see which one you have in 30 seconds. Message your own business the way a real buyer would, and try these four.

  1. Ask something off the menu

    Type "do you work weekends?" or "can you do it cheaper?". A flow waits for a keyword it knows. An agent answers the question.

  2. Change your mind halfway

    Start to book, then ask about price. A flow sends you back to the start. An agent answers and carries on.

  3. Come back tomorrow

    Reply a day later with "what did you say about price?". An agent reads the whole chat and picks up where it left off.

  4. Ask for a person

    Type "can I talk to someone?". A good agent says it is AI and hands over with everything already gathered.

If your bot fails two of these, your buyers are hitting the same wall. That is the gap an AI agent closes.

Side by side

ManyChat vs The Agency, side by side

Most ManyChat competitors are tools that work the same way. We are the done-for-you option, so here it is row by row.

What you compare ManyChatThe AgencyBoth together
Who builds it You, in ManyChat's flow builder We do, in month one ManyChat opens, our agent takes over
What it knows What you write into your flows and its AI Your company brain: prices, services and rules Our agent's brain, from the first reply on
How it talks Buttons and keywords, plus AI on Pro and above Free conversation, in your words A flow first, then free conversation
Where it works Instagram, WhatsApp, Messenger, TikTok, Telegram, SMS and email Your site, your socials and your messaging ManyChat's channels, plus our agent everywhere else
Who keeps it current You We do, and it gets better every week We keep the agent current, you keep the opening flows
Booking calls You build that step yourself The agent qualifies and books The agent qualifies and books
What you pay Free to $199 a month From $2,000 a month Your ManyChat plan plus ours
Best for Creators with simple, repeat questions Service businesses that want it done for them Busy Instagram accounts with flows they like

If The Agency column is the one you want, book a call and we will show you how it would work on your business.

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Reviews

What ManyChat's reviewers say

ManyChat scores well with people who build in it. It scores badly with people who needed help.

4.5
out of 5 on G2, 165 reviews
4.6
out of 5 on Capterra, 72 reviews
2.1
out of 5 on Trustpilot, 303 reviews

On G2, reviewers praise how easy ManyChat is to set up. On Trustpilot, most reviewers were unhappy, and many mention customer support. Both can be true. A tool can be easy to build in and still leave you alone when something breaks. With us, the team that built your agent is the team that fixes it.

Scores out of 5 as shown in Google results on 28 September 2026, with each site's own summary of its reviews.

Free audit

Start with a free check on your site

Use it and see it before you buy.

Scan your site for free

Before you build another flow, see how fast your business answers enquiries by day, at night and at the weekend.

Use both

Keep ManyChat and add the agent behind it

You do not have to switch. ManyChat can open the conversation, and our agent can take it from there.

This is how our founder, Chris Rowan, sets it up for clients who already run ManyChat on Instagram. ManyChat does the part it is good at, the first message, and our agent does the selling. We set up the ManyChat integration too, so none of that work falls on you.

  1. ManyChat opens

    Someone comments on your post. ManyChat sends the first message and the link, just as it does today.

  2. Our agent reads the chat

    When they reply, our agent reads the whole conversation so far, so nobody has to repeat themselves.

  3. It qualifies and books

    It answers their questions, works out if they are a fit and books the good ones into your calendar.

This suits a busy Instagram account that already has flows it likes. For Instagram in more depth, see our Instagram sales page.

The honest answer

When ManyChat is the better choice

ManyChat is worth it if your questions are simple, your budget is small and you like building flows.

  • Your questions are simple

    People mostly want a link, a price list or your opening hours, and the same answer works every time.

  • You enjoy building

    You, or someone on your team, likes setting up flows and has the time to keep them current.

  • Your budget is small

    Free to $199 a month is what you can spend, and a missed enquiry does not cost you much.

  • You mostly need comment to DM

    Your main goal is sending a link to the people who comment on your posts.

If one enquiry is worth real money to you, and a slow or wrong answer loses it, that is when an agent built and run for you pays its way.

How it works

How the done-for-you route works

With us there is nothing to build. Month one is build and train, then you go live.

Once it is live, every enquiry on your site, your socials and your messaging gets an answer in seconds, day or night, in your words. Here is how we get there.

  1. Your plan in your own dashboard

    After the first call you get your own dashboard with the full audit, our research and your plan.

  2. We build your company brain

    Everything your business knows in one place: what you sell, your prices, your rules and how you talk.

  3. We train the agent

    It learns to answer from that brain, ask the right questions and spot the buyers worth your time.

  4. Live, then better every week

    Month one is build and train, then it goes live. We keep improving it, with a consultation call every two weeks.

Our Foundation step is $2,000 a month, month to month with 30 days notice. Everyone starts there.

Proof

What happens when every enquiry gets an answer

James Fabulous is a magician and mentalist in Dubai. His old website brought him no leads in six months.

Hi guys, I've just had my first gig that come through the website been confirmed!! Thank you so much for all your hard work!!

James Fabulous, 15 September 2026

In the 30 days to 28 September 2026, his website closed 2 deals, and 5 more leads are in his pipeline. We have deployed 500+ AI agents, and yours starts from what we learned on every one.

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Read next

Where to go next

Questions

ManyChat: your questions

What is ManyChat?

ManyChat is a chat automation tool that replies to comments and messages for you on Instagram, WhatsApp, Messenger, TikTok, Telegram, SMS and email. You build the flows, and from the Pro plan up its AI replies too.

Is ManyChat free?

Yes. ManyChat's free plan covers 25 active contacts a month, 2 channels and up to 4 active automations. Paid plans cost $17 to $199 a month, or $14 to $139 a month when you pay for a year.

What is ManyChat used for?

ManyChat is used to send a link when someone comments on a post, answer common questions in DMs and collect emails. It is built for creators and businesses that sell through social media.

Is there a better app than ManyChat?

It depends on the job. For cheap comment-to-DM links, a simpler tool may do. If each enquiry is worth real money, an AI agent that someone builds and runs for you is the better fit.

Is ManyChat worth it?

ManyChat is worth it if your questions are simple and you have time to build and maintain flows. It scores 4.5 out of 5 on G2 but 2.1 on Trustpilot, where many reviewers mention support.

Is ManyChat legit?

Yes. ManyChat is a real company. It says over 1 million creators, marketers and brands use it, and that it is an official Meta-approved partner. Reviews are mixed: 4.5 out of 5 on G2, 2.1 on Trustpilot.

Flows or an agent

See how fast buyers hear back now

Start with the free check on your site. Use it and see it before you buy. Then book a call, and we will show you what an agent built on your business would say to your buyers.

Book a call

Scan your site for free

Before you build another flow, see how fast your business answers enquiries by day, at night and at the weekend.