Intercom pricing for sales, and a done-for-you alternative

Free audit

Your free audit, before you choose

Put in your website. We check what happens to a new sales enquiry today, and show you what to fix first.

Whether you pick Intercom or us, the first question is the same: what happens to a buyer who contacts you now? Our free audit answers it for your own business. It takes about 2 minutes, with no card and no call needed.

1. You put in your website

   Your website address, then a few easy questions about your business. You will know the answers off the top of your head.

2. We test your enquiries

   How fast you answer, what happens at night and at the weekend, and what happens on your website form.

3. We ask the AIs about you

   What ChatGPT, Gemini and Claude say when buyers ask about your business, written down word for word.

4. You get what to fix first

   Where you are losing enquiries, what we would fix first, and why. You keep it whether you work with us or not.

If Fin turns out to be right for you, the audit still shows what to fix. If you would rather have it fixed for you, that is what we do.

Now Fin

Intercom is now Fin, and Salesforce owns it

Intercom changed its name to Fin in May 2026. Salesforce completed its purchase of Fin on 10 September 2026.

They are the same company, so if you searched for Intercom and found Fin, you are in the right place. Salesforce says Fin will keep serving its customers and keep building its AI agent, now inside Salesforce. For a buyer, three things follow.

1. The name

   Fin was Intercom. Many help pages and plans still use both names, so expect to see them side by side.

2. The owner

   Salesforce agreed to buy Fin in June 2026 and completed the purchase on 10 September 2026. Its press release calls Fin "formerly Intercom".

3. The link to Salesforce

   Fin for Sales already sends leads into Salesforce, HubSpot or Marketo. If your sales team works in Salesforce, the chat and the sales system now have one owner.

Plans and prices can change under a new owner, so check each price on this page against Intercom's own site before you sign. Sources: Salesforce press releases, 15 June and 10 September 2026.

Fin for Sales

What Intercom's Fin for Sales does

Fin AI is the AI agent made by Fin, formerly Intercom. Fin for Sales is that agent set to work on sales: it chats with people on your website, asks qualifying questions and books meetings for your team.

Intercom launched it on 22 April 2026. Here is what it does, taken from Intercom's own pages, and what you do to make it work.

• It talks to buyers

  It answers questions about your product in the chat on your site, and it can start the chat itself.

• It qualifies leads

  It asks what your sales team would ask, about use case, budget, fit and timing, against rules you set.

• It books meetings

  It books calls through Calendly or Chili Piper and hands the lead to your team with the chat attached.

• It feeds your sales system

  Leads go into Salesforce, HubSpot or Marketo.

What you do: You write the rules for a qualified lead, train Fin on your product, test it and switch it on. You also need at least one Intercom helpdesk seat.

Earlier versions of this page said Fin could not qualify leads or book meetings. That changed on 22 April 2026. Sources: Intercom's launch post and its Fin for Sales help pages, checked 28 September 2026.

Pricing

Intercom pricing in 2026: seats and sales charges

Intercom pricing starts at $29 a seat a month, and Fin for Sales adds $9.99 for each qualified lead.

It has two parts: a monthly price for each seat, and a charge each time Fin gets a result. These are Intercom's own list prices, checked on 28 September 2026. Seat prices are per month when you pay for a year.

1. Essential, $29 a seat a month

   Includes Fin and the full helpdesk.

2. Advanced, $85 a seat a month

   Includes 20 free Lite seats.

3. Expert, $132 a seat a month

   Includes 50 free Lite seats.

4. Fin for service, from $0.99 a result

   You pay when Fin resolves a question, once per chat.

5. Fin for sales, $9.99 a qualified lead

   You pay when Fin passes a lead to your team, for example by booking a meeting. A lead it turns away, or sends to sign up alone, is charged at $0.99.

There is no free plan. Every plan starts with a 14-day free trial, and Fin for Sales has its own 14-day trial before its charges begin. Eligible startups can apply for Intercom's Early Stage programme. The sales charges come on top of your seats, so the bill grows with your leads. Then add the hours your team spends running it.

Side by side

The Agency vs Intercom for sales, side by side

One is software and one is a service, so compare what you get, not just the fee.

The Intercom column comes from intercom.com and Intercom's help pages, checked 28 September 2026. The last row is our view, not data. Intercom and Fin are trademarks of their owners, and we are not connected with them.

Alternatives

Intercom and Fin alternatives for sales

Fin alternatives are mostly more software. The real choice is who does the work.

Search for Fin alternatives and you find long lists of chat tools and helpdesks. People comparing Intercom for sales also look at tools such as Docket, Qualified, Spara and 1mind. They differ in price and features, but most share one thing with Fin. You buy the software, then your team builds it, trains it and runs it.

• A tool you run

  You pick the software, write its rules, connect your calendar and sales system, and keep checking its answers. It costs less each month, and it costs you hours.

• A team that runs it

  A team builds the agent on your business, trains it, watches the chats and fixes what goes wrong. It costs more each month, and it takes very little of your time.

If you have someone who enjoys that work, a tool is fine. If every hour spent on software is an hour away from your clients, you want the second path. That is the one we sell.

The honest answer

When Intercom is worth it

Intercom is worth it for a software company with a busy support inbox, a sales team, and someone whose job is to run the AI.

We would point you to Intercom if most of these are true.

1. You sell software

   Your customers use your app, and you want help and sales in one messenger inside it.

2. You have support volume

   Many of your chats are support questions, and Fin's $0.99 results save your team real time.

3. Your sales team uses Salesforce or HubSpot

   Fin for Sales plugs into both, and Salesforce now owns Fin.

4. Someone can run it

   You have an operations person with time to write the rules, test Fin and check it every month.

A service business is different. A coach, clinic, consultant or local firm rarely has that person. If that sounds like you, start with our free audit.

Done for you

An Intercom sales agent alternative for service businesses

An Intercom sales agent is software you run. Ours is a service: we build an AI sales agent on your business, run it for you and keep improving it.

Our AI sales agent is part of Foundation, the first of our three steps. Month one is build and train, then you go live.

1. It answers new enquiries

   Website chat, Instagram, WhatsApp, SMS and email, answered straight away, day or night.

2. It qualifies in plain conversation

   It asks your questions in your voice and finds the buyers worth your time.

3. It books the call

   Good leads land in your calendar, and every chat is saved where you can see it.

4. We keep it sharp

   Our team checks the chats and improves the agent every month, and you get a call with us every two weeks.

One flat monthly price, from $2,000 on Foundation. See all three steps on our pricing page, or read how our AI sales agent works.

Book a call

Read next

Where to go next

• Pricing Every step and what it includes.
• Our AI sales agent How it answers, qualifies and books.
• Automate client enquiries The admin it takes off your desk.
• What an AI sales agent costs The fee, and what it replaces.