What You're Getting

What is an AI Company Upgrade?

Your website is 5+ years old. Your sales deck is outdated. Your brand doesn't reflect what you do today. The AI Company Upgrade rebuilds everything in 7 days. Website, sales deck, brand guidelines, social calendar, competitor analysis, sales scripts, and 9 more deliverables. See it before you pay. $500 one-time, $10 per month after.

$500
One-time cost
7 days
To complete
15
Deliverables
$10/mo
Ongoing management
CR
Chris Rowan
Founder, The Agency
Published 9 May 2026 Updated 11 May 2026 6 min read
Understanding the Upgrade

What is an AI Company Upgrade?

An AI Company Upgrade is a complete business rebuild for 2026. It takes your old website, outdated brand, and scattered sales materials and transforms them into a professional, AI-optimised digital presence. Everything is custom-built, fully researched, and ready to convert. See it before you pay. You own everything. No subscriptions, no lock-in, just a new business ready to scale.

We call it an "upgrade" because you're not building from zero. We study your existing business, scrape your current website and social media, analyse your top 5 competitors, and use that intelligence to build something significantly better. Most clients operate with websites built 5+ years ago. We're rebuilding them for 2026: AI search ready, mobile-optimised, conversion-focused, and built to rank on Google, ChatGPT, Perplexity, and every AI search engine your customers now use.

Who is the AI Company Upgrade for?

The Upgrade is for any business that has been operating online for more than 2 years. Your website is dated. Your brand doesn't reflect what you offer today. You're tired of explaining your business to every prospect and building a sales deck from scratch for each proposal. You need a professional brand that costs under $1,000 to build instead of the $50K agency quotes you've been getting.

Ideal candidates are service providers (agencies, coaches, consultants), tradespeople, local businesses, SaaS founders, e-commerce sellers, and any established company that hasn't touched their website since 2020. If your website looks like it was built on Wix in 2015 and your sales deck is a PowerPoint with Comic Sans, this is for you. If you're brand new and have zero customers yet, wait until you have proof of concept. If your site is already world-class, skip this.

This is NOT for: people still building their business idea (build first, optimise later), companies that only want the website without sales materials, or anyone trying to save $50 at the expense of quality.

What is included in the AI Company Upgrade?

The Upgrade includes 15 deliverables covering your complete digital presence. Every item is custom, fully researched, and ready to use. You're not getting a template or a DIY kit. You're getting exactly what a $100K agency would build, delivered in 7 days.

Website & Marketing

  • • Professional website (11+ pages, custom designed)
  • • Mobile optimised (60% of your traffic)
  • • Google and ChatGPT optimised (schema, FAQ, robots.txt)
  • • 30-day social media calendar (30 posts with captions)
  • • Brand guidelines (colours, fonts, voice)
  • • Professional email signature

Sales & Strategy

  • • Sales deck (11 slides, objection handling, pricing)
  • • Competitor analysis (top 5 competitors)
  • • Company Brain (12 research documents)
  • • Sales and outreach kit (scripts, templates)
  • • Local SEO citation list
  • • Google Business Profile setup

All 15 Deliverables

1. Professional website (11+ pages)
2. Company Brain (12 docs)
3. Sales deck (11 slides)
4. Competitor brief (5 competitors)
5. 30-day content calendar
6. Brand guidelines
7. Email signature (HTML)
8. Social media profile optimisation
9. Sales outreach kit (DM + email scripts)
10. Welcome video script
11. Local SEO citation list
12. Google Business Profile packet
13. Client action plan (4-phase)
14. Netlify deployment + custom domain
15. Client feedback form
Delivery & Costs

How much does an AI Company Upgrade cost?

The AI Company Upgrade costs $500 as a one-time fee. That's it. No hidden fees, no surprise invoices, no "we need another $5K to finish." You pay $500 upfront, we deliver 15 fully custom deliverables, and the site is yours to own and keep forever.

After launch, there's a $10 per month management fee for ongoing updates, security patches, backups, broken link monitoring, and minor tweaks. This keeps your site secure and running smoothly without you having to think about it. You can cancel anytime. See the full pricing breakdown here.

Year one costs $620 total. Compare that to a traditional agency ($50K-$200K), hiring a freelancer ($3K-$10K per project), or a designer plus developer ($30K-$100K). You're getting professional-grade work for the price of a used laptop. See before you pay means if you hate it, you owe nothing.

How long does an AI Company Upgrade take to deliver?

Seven days from start to go-live. We use AI systems to research your industry, write your content, design your pages, and build your deliverables. That saves 95% of the time a traditional agency needs. We still review everything for quality, but the AI handles the heavy lifting.

Your timeline: Day 1 is your intake call (30 minutes). You submit your current website, social profiles, and any existing brand guidelines or sales materials. We research your industry and competitors overnight. Day 2, everything is built and live on a staging URL. You review all 15 deliverables and request changes if needed. Day 3-7, we refine based on feedback and go live on your domain. Most projects are done in under 7 days. None take longer than 7 days.

How is the AI Company Upgrade different from a website build?

A website build is just the website. You commission a designer and developer, they build 5-10 pages, it launches, and you're done. You still need a sales deck, brand guidelines, social media calendar, email signature, and sales scripts. Those are separate projects with separate budgets and timelines.

The AI Company Upgrade is different. It's a complete business rebuild. Website, brand, sales deck, competitor analysis, content calendar, everything you need to look professional and sell. One price, one timeline, one project. You're not managing 5 freelancers and separate invoices. You get everything built together so your brand is consistent everywhere: website, social, sales deck, email signature, all of it.

Think of it as the difference between buying individual furniture pieces for your house one at a time versus hiring a designer to furnish your entire home with a cohesive look. The Upgrade is the cohesive approach.

Complete Deliverables

All 15 items you receive

Website & Brand
1. Professional website (11+ pages, fully custom)
2. Brand guidelines (colours, fonts, logo rules, voice)
3. Email signature (branded HTML for Gmail/Outlook)
4. Social profile optimisation (all platforms updated)
Sales & Strategy
5. Sales deck (11 slides with objection handling)
6. Competitor brief (top 5 analysed)
7. Company Brain (12 research documents)
8. Sales outreach kit (DM, email, objection scripts)
9. Video welcome script (60-90 seconds)
Growth & Operations
10. 30-day social media calendar (30 posts with captions)
11. Local SEO citation list (20-30 directories)
12. Google Business Profile packet (10 posts, Q&A)
13. Client action plan (4-phase post-launch)
14. Netlify deployment (SSL, custom domain)
15. Client feedback form

Every deliverable is built from scratch using research on your industry, competitors, and business. The website is custom-designed (not a template), the sales deck includes your pricing and objection handling, the brand guidelines reflect your voice, and the social calendar is written specifically for your audience. You review everything on staging before paying, and we only go live once you approve.

How We Work

See before you pay

We build your entire project first. You get a live preview on a staging URL. You see the website, the sales deck, the brand guidelines, the social calendar, everything. Then you decide. If you love it, you pay $500 and we deploy to your domain. If you hate it, you owe nothing. Zero risk.

"See before you pay is our core promise. We build for 80%, show you live, then close the deal. No surprises, no 'we need more money to finish,' just a finished project you can inspect before committing."
, Chris Rowan, Founder

This approach flips the traditional agency model on its head. You're not paying upfront and hoping it's good. You're reviewing a finished product and deciding if it's worth $500. Most clients say yes immediately. Those who request tweaks get them. Then they pay and we go live. Ready to see yours? Start your custom strategy here.

FAQ

Common questions about Company Upgrade

How custom is the website?

Fully custom. We research your industry, analyse competitors, and design from scratch. No template, no off-the-shelf theme. It's built specifically for your business.

What if I don't like the design?

We show you a live staging version before you pay anything. You approve the look before money changes hands. If you hate it, no charge.

Do you handle domain and hosting?

You own your domain. We deploy to Netlify (fast, secure, free). You can move your domain or keep it where it is. We help with everything.

What about the $10/month after?

Management and updates. We handle backups, security patches, broken links, minor tweaks, and performance monitoring. You don't have to think about your website.

Can I upgrade to AI agents later?

Yes. Company Upgrade is step 1. Once your website is live and you have sales, you can add AI sales agents, CRM automation, and lead gen. Each builds on the previous.

What happens to my old website?

We preserve all your content. Anything worth keeping gets migrated. Old pages get 301 redirects so you don't lose Google rankings. Nothing is lost.

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Your AI Company Upgrade Awaits

Website, sales deck, brand guidelines, social calendar, competitor analysis, 12 brain docs, and 9 more deliverables. Review everything on staging. Pay only if you love it. $500 one-time, then $10/mo.

See Your Upgrade