Step 1: your foundation

Fewer hours. Less stress.
More revenue.

We build you a business operating system. One brain that holds everything your company knows, buyers finding you on Google and inside the AI answers, and every enquiry handled in seconds. We simplify the systems you already run, we do the work for you, and we are beside you the whole way. Everyone starts here.

$2,000/month Organic traffic and AI visibility 4 seats for your team Month 1 build, train, go live

Free means free: a real audit of your business, what is leaking, and where you stand in Google and the AI answers. No card, no call required.

What changes

Six things that are different by the end of month one

Not software you have to learn. This is done for you: we build it, we run it, and you get the result. Here is what actually changes in the business.

01

Everything you know, in one place

The foundation

Your market, your competitors, your buyers, your prices, your voice, gathered and organised into your company brain. Ask it anything and it answers as your business, not as a search engine.

02

Buyers find you without ads

Where the money comes in

You get found on Google and quoted inside the AI answers, because your own knowledge is written into pages that answer what your buyers actually ask. Traffic you own, not traffic you rent.

03

Every enquiry answered in seconds

Where the money leaks

Website chat, Instagram, WhatsApp and email, covered around the clock. Qualified against your ideal customer, booked into your calendar, and chased until they answer or say no.

04

The admin stops landing on your desk

The hours back

The chasing, the tracking, the writing up, the reporting. It runs in the background and you see the result, instead of doing it at nine at night.

05

Your whole company on one page

One screen

Every lead, every call, your traffic and your numbers in one place, in money and plain English, instead of logging into ten tools to work out how the week went.

06

Us, beside you, every fortnight

The part nobody else does

A 30 to 60 minute call every two weeks with the people building it. It is consultation, not a status update: where the business goes next, what to do about it, and then we go and build that. Consultants charge by the hour for this conversation. Here it is part of the price.

Step 2 adds the hunting: we go out and find your buyers for you, every month, and your articles and campaigns get written. Step 3 is us running the whole thing as your AI team. You climb when your numbers say climb, never before.

Hours of cover

720

hours a month, every month

This runs 24 hours a day, 7 days a week, which is 720 hours of cover a month. A full-time person is about 160 hours a month, and they sleep. Do the sum yourself: that is the gap this closes.

It is cover, not magic. Someone is always on, answering, watching and following up, at hours no team can staff. We will not tell you it replaces your people, because it does not: it takes the work they should never have been doing.

Count the jobs instead of the hours and you get the same answer. Market research, competitor tracking, SEO, AI search, copywriting, website upkeep, enquiry handling, qualifying, follow-up, CRM admin, reporting and compliance. That is a dozen specialist jobs, and at this step you are covering them for less than the cost of one junior hire.

Gold orb crowning a pyramid gateway

What you get

Your foundation. One price.

What we build

  • Your company brain: everything your business knows, organised in one place
  • Organic traffic and AI visibility, so buyers find you without paying for ads
  • Every enquiry answered in seconds, qualified and booked, day and night
  • Your whole company on one page, with 4 seats for your team

Your foundation also includes

  • Your site rebuilt around what your buyers actually search for
  • Your CRM built and connected, with the follow-up running itself
  • Sales deck, brand guidelines, outreach kit and competitor research
  • Your custom strategy: the free flow that qualifies your buyers for you
  • All five pillars, flagged build or improve for your business
  • Compliance built in: consent, cookies, tracking and your data protection paperwork, checked and evidenced
  • We consult you on transforming your business into AI: a call every two weeks and a progress note every Friday

The brain

We build your brain first

The brain is your company's main source of knowledge: one organised place holding your brand, your voice, your products, your pricing, your ideal customer and your competitor research. Think of it as a clone of your best thinking, written down and organised so your teams can use it.

We build it by taking what is in your head and pairing it with what we already know works. Your industry gets researched properly: how it is moving, what your competitors are doing, and what your buyers actually ask. Everything your teams write, answer and build comes from this brain, never from open internet guessing.

That is why everyone starts on Foundation. Your teams are only as good as what they know about your business, so the foundation month builds the knowledge before anything runs on it. Ask the brain anything and it answers in your voice, backed by your own knowledge. And the brain is yours: if you ever leave, it goes with you.

The five pillars

Five pillars, one machine

Every build stands on the same five pillars. We flag each one build or improve for your business, your brain trains all of them, and your dashboard shows them working in one place.

01

Your brain

Everything your business knows, in one place: your market, your competitors, your buyers, your voice, your products. This is what trains every other pillar, so it comes first.

02

Your website

We do not just make it look beautiful. A beautiful site that does not sell is a Ferrari body with no engine inside. Yours is built for conversion and built to be found: on Google, and inside ChatGPT, Perplexity and Gemini answers. We want organic buyers coming to you, not rented traffic.

03

Your systems

Tracking and retargeting, wired in from day one. We want to know where every buyer came from: Google, an AI answer, a referral, an ad. That knowledge feeds your brain, so every month your machine knows your buyers a little better.

04

Your lead flow

A simple five step path from stranger to booked call. Every enquiry answered in seconds, qualified against your ideal customer, and booked into your calendar. The ones who go quiet get nurtured until they are ready.

05

Your agents

Your teams plug into the pillars and run them 24 hours a day. You wake up in the morning and you have one place to check.

Step 1 of 3: the promise

Your foundation. Never miss another lead.

How this earns: every lead answered in seconds means booked calls you were losing.

Who this is for: businesses that already get enquiries but lose them to slow replies and no follow-up.

$2,000

a month, paid upfront

Everyone starts here. Month to month.

Next rung: Ecosystem ($5,000/mo) →

Month one

Build, train, go live

Month one is the build and the training. You are never waiting in the dark: your dashboard opens on day one and your teams come online through the month.

  1. Day one

    Dashboard live

    Your dashboard opens with your audit, our research and your plan. You watch every step from here.

  2. Build

    The foundation

    Your brain, your website, your CRM and your tracking, built for you.

  3. Train

    It learns you

    It trains on your business, your products, your prices and the way you speak, until it sounds like you.

  4. Go live

    It starts working

    It comes online through month one, answering, booking and following up 24 hours a day.

Your teams are live by the end of month one. Months two onwards have one job: optimise. What wins gets more fuel, what loses gets fixed.

How we work

Built with you, not dumped on you

We build 60 to 70 per cent of everything the way we know works, backed by data from hundreds of builds. So we will not be asking you a hundred questions. Sometimes we will be telling you: this is what your industry is doing, and this is why we are doing it.

We do not throw everything at you at once, because that is how teams drown. We get you live, then we drip feed the rest bit by bit, so you and your staff understand each piece before the next one arrives.

You always know what is happening. Your plan sits in your dashboard, so you can see what we are working on and what is coming next. We consult you on transforming your business into AI: a call every two weeks, a progress note every Friday, and at the end of each month we sit down together and evaluate everything.

Any change we make is built to the side first. You give the thumbs up, and then we switch it over. Nothing changes on your live business without your yes.

Your part

What we need from you

Less than you think. Month one asks for three things: a kickoff call, your files, and your answers. You send over what you already have: documents, product lists, price sheets, anything your business knows. Your brain files it.

Then the brain writes back questions: everything it is not yet sure about. You answer them in your own words, typed or recorded on your phone. Those answers are what train your teams to sound like you.

After that, it is a call every two weeks and your thumbs up when something is ready to go live. If any task we hand you takes more than half an hour, we have done it wrong, and we fix the process, not you.

Under the bonnet

Not one AI, and not you doing the prompting

Most of what you have been offered is a wrapper around a single model. Yours is not. We run Claude, GPT, Gemini, DeepSeek and Llama, and each job goes to whichever one is best at it, checked against the others when the answer matters. When a better model lands, your systems move to it. You do not pay more and you do not do anything.

The second difference matters more. Most companies hand you agents and you still do the work: you still have to know what to ask for, how to brief it, and what good looks like. Ours are built on your knowledge and they do the work, then tell you what they did. You are not expected to become a prompt writer to get value out of what you bought.

And everything improves every week. What we build for our own companies, and for any client, is pushed to yours. It never quietly goes out of date while you keep paying for it.

Why the foundation month works

We plug the holes before we turn the tap on

Most businesses do not have a traffic problem. They have a bucket with holes in it. Leads come in, and slow replies, missed messages and no follow up let them leak away. So month one starts with the holes: every enquiry answered in seconds, every lead tracked, every quiet one nurtured. Then we turn the tap on.

And you keep your old systems. We plug into the tools you already use and build the sales system around them. Once you watch it work, you will retire the rest yourself.

Compare

$2,000/month vs the alternatives

What you'd normally spend for a fraction of what we deliver.

What you need DIY Designer Agency The Agency
Organic traffic and AI visibility $0 + 200 hours $2,000, $15,000 $6,000, $30,000 Included
Website hosting and SSL $120+/year Extra cost Extra cost Included
Brand guidelines $0 + 20 hours $1,500, $3,000 $2,000, $5,000 Included
Sales deck and outreach kit $0 + 15 hours $500, $2,000 $2,000, $5,000 Included
Every enquiry answered in seconds Not possible Not offered $2,000, $4,000/mo Included
CRM and automations $0 + 100 hours Not offered $2,000, $5,000 Included
AI search optimisation Not possible Not offered Rare and extra Included
Speed to launch 3 to 6 months 1 to 3 months 2 to 4 months Month 1
Total cost 300+ hours of your time $6,500, $25,000 $13,000, $50,000+ $2,000/mo

The maths is yours to check: hold your average client value against $2,000. For many businesses, one extra client covers the month.

Real results

"325% retail spike and 89% online sales boost."

Erik, CEO, Biovene Barcelona, long-term client

See our results →

Common questions about Foundation

What is included in Foundation?

Your company brain, built first, holding everything your business knows. Your site rebuilt so buyers find you on Google and inside the AI answers. Every enquiry answered, qualified and booked around the clock. Your CRM connected so the chasing and the tracking stop landing on your desk. Your dashboard opens on day one with your audit, your plan and your numbers, and you get a call with us every two weeks.

What happens to my current website?

Nothing, until you say so. We build the new one to the side while your current site keeps running. You review it, you approve it, and only then do we switch it over. Your domain stays yours, and hosting is included.

Why does everyone start on Foundation?

Because the brain comes first. None of it is any good until it knows your business properly, so month one builds and trains the foundation everything else stands on.

Do I have to change the tools I already use?

No. We plug into the tools you already use. We do not rip them out. Your CRM, your calendar and your email carry on where they are, with your teams working through them.

What do I see before I pay?

Your own dashboard with a full audit of your business, our research and your plan. You see exactly what we would build before you commit a penny.

Why is payment upfront?

Month one is a full build: your brain, your website, your agents, your CRM. The work is front-loaded, so the payment is too. Foundation and Ecosystem stay month to month after that.

Can I upgrade to Ecosystem or Workforce later?

Yes. Step 2 unlocks after your foundation month and everything built here carries over, nothing is rebuilt. Step 2 goes out and finds your buyers for you every month. Step 3 is us running the whole thing as your AI team, on a 12-month partnership.

Who checks what the AI says?

Anything published for your business is approved by a human before it goes anywhere. Replies that go out by email are drafted for a human to send. Live chat on your website always says it is AI, and it answers from your own brain, not from open internet guessing.

Will this replace my staff?

No. It takes the repetitive work: answering in seconds, chasing, tracking, writing first drafts. It hands your people back their hours for the calls, the closes and the decisions that need a human.

What about compliance?

Built in, not sold as an extra. Your consent banner, your cookies, your tracking and your data protection paperwork are set up, checked and evidenced, and re-checked as the rules move. What we will never do is promise you legal immunity: we do the work and show you the evidence, and your own solicitor signs off anything that needs a solicitor.

Whose is the brain if I leave?

Yours. Every document and asset we create for you is yours to keep, and your brain leaves with you. We build it, you own it.

Never miss another lead

Month one builds the brain, the website and the dashboard, and your first your systems go live. $2,000 a month, paid upfront.

Free means free: a real audit of your business, what is leaking, and where you stand in Google and the AI answers. No card, no call required.