Author: The Agency

Social media has created a platform for many things. Not only has it connected people through art, music, and fashion, but also through business. The act of selling items directly through social media is known as social commerce, and many people across the world have immensely adopted...

What is a KPI? A KPI is a Key Performance Indicator. Social media KPIs are used to gauge the impact of a brand’s social media presence. The following information is on how to measure social media KPIs using tools or equations.   Our list of the 19 social media KPIs that...

Gone are the days when marketing only meant fighting over space for promotions on television and radio or displaying advertisements on hoardings. The high cost of traditional advertising has seen a significant need for businesses to find new ways to attract more traffic. The marketing...

Shopping on Black Friday used to be a harrowing experience. Individuals brave enough to enter the chaos could find themselves with a great deal and a black eye. Some laughed these infamous stories off as a rite of passage, while others decided that a marked down TV just wasn’t...

Creating Instagram stories can be tedious and time-consuming if you don’t have experience. It requires dedication, creativity, and energy. But with the right application, you can reduce the amount of time and hustle significantly. Start by finding the best apps for Instagram stories....

Social media analytics tools play a key role in monitoring your brand’s success as they show you the strategies that are performing well and those that aren’t. The tools also help you track consumer sentiment and use the collected data to build a more effective marketing strategy. This...

As a business owner, you may have launched different social media pages, including Instagram. To enhance your brand’s growth, you are supposed to ensure your Instagram page has many followers. You may now ask yourself, what is the best Instagram growth service?   The best...

If you’re an enthusiastic Instagram user, this is an exciting post for you. Instagram has launched what most users have been waiting for- DMs on PC. Best of all, this feature has come to improve Instagram’s daily experience due to its ability to facilitate users of all desktop...

As we can see, the platform is constantly making changes and updates to improve the available services and to maintain dominance in the Social Media market. Even if we think that Facebook is being displaced by other platforms like TikTok or Instagram, recent studies reveal that Facebook...

Presently, the most effective way of marketing a business, product, or service is via social media. With an estimated 3.6 billion users and rising, it is hands down the only platform with the most users. There are several social media platforms, such as Facebook, Pinterest, Twitter, and...