instagram marketing tips

Nowadays, social media is crucial for marketing. Instagram is one of the most popular social media platforms and can be an excellent marketing tool. If you use the platform correctly and learn the best Instagram marketing tips, you can build a huge following and gain more recognition and appreciation for your business.


To get started on the app, all you have to do is download it and sign up by email or phone number. Then you need to make a username and password that you will remember and you will be ready to start your social media marketing journey.


Here are 6 Instagram marketing tips to help you make your business significantly more well-known on social media.


1. Switch to a business account


This will give you additional features that you cannot access with a traditional account and will make your account look more professional. All you will need to do to make this switch is to go to settings, and with a few clicks, you will be able to select the professional account option. This will show viewers that you are a legit business and not just another person who is bored and looking for more followers.


2. Make your profile stand out


First impressions are important when it comes to marketing and this goes for social media as well. Make your profile short and sweet and avoid being too wordy in your bio. You will be able to get the point across by adding your business’ name, website and contact information. You will also be able to add a short description of what types of goods or services your company provides. Make sure that your profile photo is visually appealing too.


3. Determine how your feed will appear visually


Instagram is a more visual platform than other social media outlets, as it has a heavy focus on pictures. The photos will be the most eye-catching aspect of your feed, so you should make sure to have a plan for your feed to look consistent and flow nicely. Try using either no filter or the same filter on all your pics and edit when needed but avoid over editing. Think of a colour scheme that you like and try to stay within that theme to avoid overwhelming your followers.


4. Use Stories and Reels


While your feed is important, stories and reels can bring your account to the next level. You can get creative with these features since stories are only up for 24 hours and reels are a relatively new feature. Experimenting with stories and reels is a great way to put your company’s account out there and get more engagement. When it comes to Instagram marketing tips, taking the time to watch tutorials for producing better videos can be beneficial for your stories and reels.


5. Get clever with your captions


Although people say a picture is worth a thousand words, actual words are just as important. Clever captions can make your followers smile, laugh and even want to purchase from your company. Try to be original and creative with your captions to make your page stand out from the competition.


6. Ask questions


Engagement is important on social media, so ask your followers questions. Incorporating a relevant question in your captions or stories will inspire followers to comment and interact with your posts and stories.
Activate Direct Messaging as a channel to connect directly with your customers. Now it’s also available on the desktop version. It’s a more personalized and intimate way of communicating with your customers, creating stronger relationships.
This will create a stronger bond between your business and your followers and get them more invested in your company.

Try these Instagram marketing tips today to make your business stand out from the competition.

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