Author: The Agency

Every successful business needs strategic marketing campaigns for brand visibility and overall growth. Today, LinkedIn is one of the best digital platforms that many companies use to market their brands. However, a successful LinkedIn B2B marketing requires you to define creative...

When you’re building a brand, social media can be an incredibly helpful tool for marketing purposes. However, if you think all you’ll need to do is pay for a few social media ads or share a few posts each day, know that there’s more to the story. You have to get in...

In the world of marketing, a quality blog post can make the difference between garnering traffic and being ignored. And while the main body of a post is what your target audience will primarily focus on, adding an enticing call-to-action can work wonders. But people new to the marketing...

Instagram involves open discussion on every conceivable topic. These dialogues sometimes provide irreplaceable perceptions of the views among businesses, users, and customers. Hashtags are crucial on Instagram; you can find several blogs on our website about how to use the right...

Many people want maximum exposure for their social media posts. But not so many know how to achieve it. That is where tags come in. If you are looking for your Instagram posts to reach more users, you need to learn how to optimise your use of Instagram tags. But again, not many people...

What is Competitor Analysis? It is a business practice that involves keeping track and evaluating a competitor’s business strategies. You will always find competitors in the market you serve. While you know who they are, you might not know their business practices in entirety....

In today’s day and age, people do most of their social interaction via an app on their phone. Whether it’s a teenage girl keeping up with her favourite influencer or a grassroots business trying to grow their brand, millions of people rely on Instagram to engage with the...

Did you know that you can use SEO techniques to reach more people on Instagram? The platform has a search box similar to the ones you find on search engines.   Although the target market may be slightly different from regular search engines, there are similarities in the search...

TikTok has been making headlines because of the controversy surrounding TikTok data collection methods. The Chinese-owned app has been under scrutiny since White House officials in the United States labeled the app a national security risk. The US was initially set to ban downloads of...

Influencer marketing has grown to be an 8 billion dollar industry. While most business influencers only focus on B2C content, it’s essential to note that some B2B influencer marketing campaigns have also seen some improvements in the last few years. Companies today already know the...