Small companies often face the challenge of getting their first 100 clients. What makes it worse is the lack of capital to compete with big firms. The odds always seem stuck against you until you realize there’s a way to get customers to buy your amazing product.
8 Growth Marketing Hacks to Get You New Clients
- Identify your Target Market
It’s easier to advertise to a few prospects than a broad target market. Being all over the place when you don’t have the resources is risky. Instead, be as specific as possible about your target market. Define their gender, age, interests, hobbies, where they live, and any other useful information.
If you are already using social media and you are still unsure about who your target is, you can use analytical tools to check who is interested in your posts.
- Build Trust
After you identify your target market, you should make an effort to connect with them on social media. Be as specific as possible on your social media profile about what you do, and how you can help your target market. Then, use paid ads to show people that you exist so that they can follow you. After that, engage with your followers to build trust and a mutually beneficial relationship. Buyers are more likely to buy from you if they trust you.
This is one of the most effective growth marketing hacks. If you want to make your product exclusive, you have to give people something they can’t get anywhere else. Sell it to the first 20 people at a discount and let them marvel at the uniqueness of your product. If the product exceeds customer expectations, word will travel, and you’ll get more interested buyers. Now is the time for you to limit supply and control the market.
- Personalized Customer Experience
Every customer is different even if they have similar characteristics. When introducing customers to your product, give them a personalized experience. Ask them questions and tell them how the product can meet their needs. You’ll never go wrong with a personalized experience.
- Leverage on Readily Available Marketing Platforms
Today, there are all sorts of websites with information and engaged users. If you want to reach the maximum number of people within the shortest time possible, use what is already there. Online discussion forums and social media are a great place to start. They have lots of traffic, and posting is free.
- Organic Traffic
Paid ads have become more expensive due to the increase in the number of companies. As a result, it can cost you as much as $100 to bid on a popular keyword. That’s too expensive for a small business with limited capital. Alternatively, you can try to rank for those keywords organically, but it will take you a long time. The next best option is to target low competition long-tail keywords.
- Involve the Press
Media houses hate missing out on a big story. This is one of those growth marketing hacks that will guarantee you instant success. People will flock at your online store to place orders after they see the big story on TV. Approach the press with confidence and a bit of mystery. Promise them a story that will blow their minds and deliver.
- Meaningful Connections
The best way to grow your small business is to network and meet like-minded people. As you do so, think of the possibility of a partnership. If there’s a complementary business, you can agree to split advertising costs and profits. Think about the bigger picture and don’t be afraid to split your earnings in a mutually beneficial agreement.
In the end, these growth marketing hacks mean nothing if you don’t keep doing them over and over again. Times change, and it’s best to know when it happens. That way, your growth marketing efforts always lead to a positive outcome.