THE AGENCY CASE STUDY
Barcelona Beer Festival
The biggest Craft Beer Festival of southern Europe is held in Barcelona enhancing the traditions around this beverage and bringing together its big community. For this 9º edition we are selected to assist with the promotion on Social Media and Press, and to attract new public.
We carried out the Benchmark and Market Research in related events and alternative spaces, like Music Festivals or FoodieLovers online communities, discovering new targets, who shared the Festival’s values, despite their differences to the native target.
Following, a segmented Mailing Marketing campaign, sent to targeted audiences, and press notes in famed blogs and online communities.
We also contacted trusted influencers and well known establishments, to share the event among their followers in the form of Branded content.