Tik Tok is becoming more and more popular every single day and not just with Generation Z. This is because Tik tok has continued to come out with different shopping features, which includes a new partnership with Shopify. Many different e-commerce brands are also starting to recognize Tik Tok shopping potential.
But Is Tik Tok Shopping Really The Future of Social Commerce?
For many years, e-commerce brands have recognized just how important social media can be. However, social platforms have only recently incorporated shopping into their experience. Facebook was the first social platform to do this and it proved to be quite successful.
Nowadays, almost every single well-known social media platform has their own fully functional e-commerce system, even Snapchat, Pinterest, and Tumblr. Of course, the main focus stays on Instagram and Facebook. However, now, more and more people are talking about Tik Tok shopping and this is giving Instagram and Facebook a run for their money.
I’m sure you’re asking yourself “why is Tik Tok so special?” Well, there are many different reasons. Social media is becoming significantly driven by visual experiences, which makes Tik Tok the best option since it specializes in diverse short-form video content.
The e-commerce brands that have taken advantage of this opportunity are able to build large followings and engage with them, which helps these brands build a community around their products. Compared to many other social media platforms, Tik Tok’s audience is typically much younger, which opens up an opportunity for those brands that are hoping to access and receive revenue from them.
Tik Tok is now allowing users to add e-commerce links to their bios, it came out with the “hashtag challenge plus” feature, and added a “shop now” button for brands’ video ads.
Tik Tok Officially Makes A Jump Into The Social Commerce Space With Their New Deal With Shopify:
Tik Tok recently announced their partnership with Shopify at the end of October. Satish Kanwar, the Vice President of product at Shopify, stated that the partnership will make it much easier for the millions of merchants on Shopify to reach Tik Tok’s younger audience to bring in more sales.
Just like with the Facebook Pixel, Shopify merchants are going to be able to use the Tik Tok shopping pixel to track specific user actions. These actions may include someone browsing their page, somebody placing orders and adding items to their cart, and someone making a payment of any kind. Yes, businesses have been able to run different ad campaigns on Tik Tok for awhile now, but this new partnership with shopify is going to take Tik Tok Shopping to a whole new level and that’s only the beginning.
Tik Tok is expected to come out with a number of new e-commerce features sometime in the future, which can include new ad formats, new shopping-specific channels, and native checkout.
Three More Predictions About TikTok Social Commerce:
Even though social commerce on Tik Tok is still new, it has already proven to be extremely appealing to brands. Below are three more predictions for Tik Tok in 2021:
- Brands will have much more of a chance to tap into younger audiences with the help of Tik Tok.
- Brands are going to have to tailor their content in order to fit the aesthetic of Tik Tok.
- Over time, the importance of short-form video advertising will only increase.