Are you ready to use LinkedIn story to revolutionize your LinkedIn marketing results? The new Stories platform has the ability to help you push your content into the news feeds of your followers. Let’s explore what LinkedIn Story is and specific strategies for using it to benefit your business.
What Is LinkedIn Story?
The Story feature gets displayed as a bubble at the top of every app feed and lasts for 24 hours before disappearing. You’ll notice how similar features exist that you’ve become used to on other social media platforms, including:
- Replying
- Tagging
- Text
- Stickers
Your followers can see and share your Story and LinkedIn provides Story Insights to you for 24 hours:
- Reach: Unique viewers who saw your Story
- Firmographics: If a follower’s privacy settings allow for it, you’ll see their name, company and job title information
Don’t worry about the 24-hour window for Stories. You have the ability to download each Story that you want to save for later use.
The Dos & Don’ts Of LinkedIn Story
Engagement and growth should be a large part of your strategy. The Story feature lets you:
- Encourage engagement
- Grow your business
- Discover more information about your audience
Invest time thinking about the media and topics your audience enjoys the most. Are you better off repurposing content from your other social accounts or creating brand new content for the Story platform?
Don’t invest too much time getting your Story content “perfect”. It’s not worth all that effort when it’s only available for one day. Consider that planned-out and structured Stories pretty much miss the intent. Keep your content more “in the moment”.
Make sure you’re creating a genuine connection with your followers. This is an excellent opportunity to allow your personality to come through and also highlight your brand’s:
- Vision
- Values
- Mission
Don’t become too casual, however. Avoid posting anything that you might regret. Even though there’s only a 24-hour window, you don’t want to be too lackadaisical with your story performance.
A few growth business strategies when using stories.
Share Live Event Snippets
Take important parts of your Live events and offer them up as a Story. This allows your audience to achieve a first-person perspective of your business.
Host a Q&A Session
The bursts of engagement that the Story feature allows for provide you an excellent opportunity in AMA or Q&A situations. Use these settings to help answer questions so that your prospects feel better about buying from you.
Provide a Company Culture Peek
Highlight members of your team so that your brand puts across a more human element to your audience. Reveal a Story that reveals the way employees interact with one another or how they engage with customers.
Highlight New Products
Share a new, upcoming product that will get your audience excited with anticipation of what’s to come. That type of excitement often results in getting shared from one user’s account to another.
Discover More About Your Audience
Use polls, text fields and sliding scales to engage with and learn more about your audience’s needs and desires. This will help you provide better solutions and sell more products in the future.
As you can see, the LinkedIn Story feature comes with many benefits. Take the time to start implementing a few of these strategies and watch as your business grows from your LinkedIn activity.