The Agency News

Time to Grow up or Get out! Social Media in 2018

Columnist Mark Traphagen suggests social media marketers can learn important lessons from what happened in search engine optimization. t’s always tempting to see the present moment as the peak of chaos and disruption, whether we’re talking about politics or just how those teenagers behave today. The same is true in marketing, because in many ways that profession is always in a state of chaos and disruption. But I don’t think it’s hyperbole to apply “peak chaos and disruption” to social media marketing in the first quarter of 2018. Let’s review just a few of the upheavals we’re experiencing right now in the social media world. Facebook news feed changes Sure, […]

YouTube Expanding video ad service to more than 170 US Cities

Google expanding YouTube Director onsite video ad service to more than 170 cities First offered last year to advertisers in Atlanta, Boston, Chicago, Los Angeles, San Francisco and Washington, D.C., YouTube Director onsite is now available in more than 170 US cities. The video ad creation service provides access to “experts” who will script, film and edit a 30-second video ad for free when a business commits to spend at least $350 on YouTube through Google AdWords. That is more than twice the original buy-in of $150 worth of YouTube ads Google required businesses to purchase to use the service when it was available in a limited number of cities. Google shared […]

Pinterest testing Shopping Ads with advertisers

Launched last year, Pinterest’s Shopping Ads program began with a limited number of beta partners, including IKEA Canada, Lowe’s and Ulta Beauty. Now that Pinterest has moved its Shopping Ads out of testing, the program is available to hundreds of advertisers. Pinterest’s Shopping Ads, launched last year, were first used by a limited number of major brands, including Ulta Beauty, Venus, Overstock, Lowe’s, eBay, Wayfair and IKEA Canada. The ad product allows advertisers to create ads automatically on the platform by pulling images from their product feeds. “With Shopping Ads, businesses can seamlessly turn their product catalog into visual, actionable ads,” writes Shounak Simlai on the Pinterest Business Blog. “Since Shopping Ads pull automatically […]

Facebook under fire as Zuckerberg finally announces Cambridge Analytica Scandal

Says apps will be audited, sets new restrictions on apps’ data access. “We have a responsibility to protect your data, and, if we can’t, then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again,” Facebook CEO Mark Zuckerberg wrote in a post on Wednesday, five days after the company triggered a firestorm with news it was suspending Cambridge Analytica from its platform for misusing user data. In “an update on the Cambridge Analytica situation,” Zuckerberg said the company had taken most of the actions to address the issue in 2014 and 2015, but also laid out some (basic) new steps […]

Snapchat Adds more location-based ad targeting & new analytics tool

Advertisers can now target ads based on a radius around a specific geographic point or a location type; like a beach, a movie theater or a university. Snapchat is continuing its focus on location-based advertising initiatives. The app is rolling out three new ad tools today, two that include location-based targeting options and an in-store analytics tool that lets advertisers track traffic at their brick-and-mortar locations. Location categories Of the two new location-based ad features, the first is a location category filter. Advertisers can use it to target an audience based on location type — like a beach, a movie theater or a university. “For example, a swimsuit brand can reach Snapchatters […]

Facebook Removes Ad Filter to target users based on their relationship

A Facebook executive says the decision to remove the ‘interested in’ filter from its ad platform was based on feedback from outside experts. Facebook has quietly removed an ad filter that enabled advertisers to create campaigns targeting users based on their relationship preferences. The filter allowed advertisers to target people based on information from the “interested in” detail on their user profile. Users can select if they are interested in “women” or “men” — making it possible to build a campaign around a person’s sexual orientation. BuzzFeed reported this week that the ad targeting option was removed last month, but Facebook made no public statement announcing advertisers could no longer use the […]