Category Archives: Youtube

Time to Grow up or Get out! Social Media in 2018

Columnist Mark Traphagen suggests social media marketers can learn important lessons from what happened in search engine optimization. t’s always tempting to see the present moment as the peak of chaos and disruption, whether we’re talking about politics or just how those teenagers behave today. The same is true in marketing, because in many ways that profession is always in a state of chaos and disruption. But I don’t think it’s hyperbole to apply “peak chaos and disruption” to social media marketing in the first quarter of 2018. Let’s review just a few of the upheavals we’re experiencing right now in the social media world. Facebook news feed changes Sure, […]

YouTube Expanding video ad service to more than 170 US Cities

Google expanding YouTube Director onsite video ad service to more than 170 cities First offered last year to advertisers in Atlanta, Boston, Chicago, Los Angeles, San Francisco and Washington, D.C., YouTube Director onsite is now available in more than 170 US cities. The video ad creation service provides access to “experts” who will script, film and edit a 30-second video ad for free when a business commits to spend at least $350 on YouTube through Google AdWords. That is more than twice the original buy-in of $150 worth of YouTube ads Google required businesses to purchase to use the service when it was available in a limited number of cities. Google shared […]