Category Archives: Pinterest

Time to Grow up or Get out! Social Media in 2018

Columnist Mark Traphagen suggests social media marketers can learn important lessons from what happened in search engine optimization. t’s always tempting to see the present moment as the peak of chaos and disruption, whether we’re talking about politics or just how those teenagers behave today. The same is true in marketing, because in many ways that profession is always in a state of chaos and disruption. But I don’t think it’s hyperbole to apply “peak chaos and disruption” to social media marketing in the first quarter of 2018. Let’s review just a few of the upheavals we’re experiencing right now in the social media world. Facebook news feed changes Sure, […]

Pinterest testing Shopping Ads with advertisers

Launched last year, Pinterest’s Shopping Ads program began with a limited number of beta partners, including IKEA Canada, Lowe’s and Ulta Beauty. Now that Pinterest has moved its Shopping Ads out of testing, the program is available to hundreds of advertisers. Pinterest’s Shopping Ads, launched last year, were first used by a limited number of major brands, including Ulta Beauty, Venus, Overstock, Lowe’s, eBay, Wayfair and IKEA Canada. The ad product allows advertisers to create ads automatically on the platform by pulling images from their product feeds. “With Shopping Ads, businesses can seamlessly turn their product catalog into visual, actionable ads,” writes Shounak Simlai on the Pinterest Business Blog. “Since Shopping Ads pull automatically […]