Category Archives: Facebook

Time to Grow up or Get out! Social Media in 2018

Columnist Mark Traphagen suggests social media marketers can learn important lessons from what happened in search engine optimization. t’s always tempting to see the present moment as the peak of chaos and disruption, whether we’re talking about politics or just how those teenagers behave today. The same is true in marketing, because in many ways that profession is always in a state of chaos and disruption. But I don’t think it’s hyperbole to apply “peak chaos and disruption” to social media marketing in the first quarter of 2018. Let’s review just a few of the upheavals we’re experiencing right now in the social media world. Facebook news feed changes Sure, […]

Facebook under fire as Zuckerberg finally announces Cambridge Analytica Scandal

Says apps will be audited, sets new restrictions on apps’ data access. “We have a responsibility to protect your data, and, if we can’t, then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again,” Facebook CEO Mark Zuckerberg wrote in a post on Wednesday, five days after the company triggered a firestorm with news it was suspending Cambridge Analytica from its platform for misusing user data. In “an update on the Cambridge Analytica situation,” Zuckerberg said the company had taken most of the actions to address the issue in 2014 and 2015, but also laid out some (basic) new steps […]

Facebook Removes Ad Filter to target users based on their relationship

A Facebook executive says the decision to remove the ‘interested in’ filter from its ad platform was based on feedback from outside experts. Facebook has quietly removed an ad filter that enabled advertisers to create campaigns targeting users based on their relationship preferences. The filter allowed advertisers to target people based on information from the “interested in” detail on their user profile. Users can select if they are interested in “women” or “men” — making it possible to build a campaign around a person’s sexual orientation. BuzzFeed reported this week that the ad targeting option was removed last month, but Facebook made no public statement announcing advertisers could no longer use the […]